Nvidia co-founder and CEO Jen-Hsun Huang has never knowingly missed an opportunity to speak his mind, and that's certainly what he's been doing during a roundtable for tech journalists.
His focus was on Nvidia's transition from a mainly desktop graphics company to one in which the majority of growth is coming from mobile devices.
Nvidia's Tegra chips - mainly the dual-core Tegra 2 - are found in around 50 percent of high end Android smartphones and 70 percent of Android tablets, according to Huang. These include devices such as Motorola's Xoom and Atrix and Samsung's Galaxy Tab 10.1.
Tablets using the quad-core Tegra 3 are expected in late 2011, with the first smartphones available in early 2012.
"We're the only people seriously on the dance floor with Qualcomm," he told Forbes.
Putting Huang's views into some context, up to this point, Qualcomm's Snapdragon chip family was generally thought to be the leader in non-iOS devices.
Currently, it's still the only chip architecture available for Windows Phone hardware, and has been used in many Android devices such as Nexus One, Xperia Play and HTC Desire.
Mobile CPU outfit ARM is active in the market too. Its first big CPU-GPU win was the Samsung Galaxy S II smartphone.
Competition-aside, Huang thinks the addressible market is huge, predicting it would grow from 100 million devices a year now to peak at as much as 1 billion. In this way, he said Nvidia's revenue from its mobile chip business could grow ten-fold by 2015 to $20 billion.
Nvidia's FY 2013 turnover is expected to be between $4.7 to $5 billion, of which around $2 billion will come from mobile chips.