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Unstructured data suggests the average number of downloads per app on Ovi Store is 2.5 times more than an app on App Store

Probably because there's 90 percent fewer apps available

Unstructured data suggests the average number of downloads per app on Ovi Store is 2.5 times more than an app on App Store
Comparison between app stores are great for headlines but not always so significant when you dig into the meat of the analysis.

The latest report from German outfit research2guidance seems to fall into that category.

Taken from its Smartphone App Market Monitor V.3 (priced at €1,290), it states that during Q2 2011 - if you averaged out the total downloads across the total number of apps - an app on the Nokia Ovi Store would have had 160 percent more downloads than an app on Apple's App Store 

Using this methodology, apps on Windows Phone Marketplace and BlackBerry App World also gained a higher average than those on the App Store, while apps on the Android Market had a slightly smaller amount of downloads.



Stores such as Samsung App, LG World, GetJar and Palm's App Catalog had significantly lower average per app download numbers.

Is the Pope a catholic?

Of course, this trend is hardly a surprise as Apple's App Store and Android Market have many times more apps available than Ovi Store and Windows Phone Marketplace, which would depress their average, while Samsung, LG, and Palm's stores have smaller install bases of devices from which to generate downloads.

There's also the issue that the data doesn't split downloads between free or paid, which would likely impact Android Market and Apple's App Store in particular, let alone consider different types of average such as median or mode. 

[source: research2guidance]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.