Crunching up the pay and play patterns generated by 20 million iOS and Android gamers across more than 1.4 billion sessions within freemium games that use its analytics SDK, Flurry has come up with some interesting conclusions.
Despite being the group with the most available time for gaming, 13 to 17 years olds are only the third most active even when it comes to time played.
More significant, they're terrible when it comes to paying for content, although this won't take into account other monetisation options such as ad or incentivised actions.
Middle age spread
The 18 to 24 group is significantly better in terms of monetisation, but if you want to strike gold, you'll want to target the over 25s.
Specifically, 25 to 34 year olds account for a massive 49 percent of all cash spent in freemium games on IAP.
35 to 54 year olds are the best in terms of the density of hours played to amount spent on IAP however. They really can't be bothered when it comes to grinding.
Of course, it would be interesting to also get a breakdown in terms of gender, something Flurry says it's working on.
But, on this set of data, Flurry comments the "older group generates nearly four-fifths of all revenue in freemium games. In short, your whales may be older than you think.
Our conclusion: Gen Y plays, but Gen X pays."
[source: Flurry]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024