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Adobe brings iOS on board as HTML5 support hits Flash Media Server

Adobe brings iOS on board as HTML5 support hits Flash Media Server
Apple zealots are already pitching it as an admission of defeat, but Adobe's decision to add iOS support to its Flash Media Server is as much a reflection of HTML5's growth as it is any cooling in its relationship with the Cupertino giant.

The update, delivered via Flash Media Server, allows Flash videos to be automatically exported to HTML5 using the same assets when played on non-Flash devices.

Unlocked and loaded

In essence, this unlocks Flash content embedded into web pages and allows it to be played in browser on the likes of iPhone, iPad and iPod touch.

Apple won't need to update Safari for iOS to take advantage of the shift, either. Rather than using the device's processor to render the stream, Flash Media Server 4.5 does all the work, saving the handset's battery life as a consequence.

"Adobe has a deep heritage in providing video solutions for delivering content online and on-device," said Adobe's VP of video solutions Pritham Shetty.

"With Flash Media Server 4.5 and Flash Access 3.0, we're enabling businesses to reach more customers and more devices, helping them increase the impact of video experiences, enhance their brands and ultimately, drive business success."

Shifting support

Adobe's move comes after years of wrangling with Apple, with former CEO Steve Jobs consistently branding Flash as 'buggy' and, as a result, refusing to add support for the standard to iOS devices.

However, by leveraging HTML5 – already compatible with iPhone and co – Adobe can now deliver Flash content across the iOS ecosystem without any input from its rival.

The shift towards HTML5 mirrors the stance taken with other Adobe products. In June, the company added support for iOS and BlackBerry to two Creative Suite components - Flash Builder 4.5 and Flex 4.5 – both previously tied exclusively to Android.

[source: BusinessWire]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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