Following an $800,000 investment towards the end of 2010, behavioural analytics specialist Apsalar has closed a $5 million strong round, this time led by Thomvest Ventures.

The company, which provides analytics and a targeting platform for iOS and Android apps, also received funds from Battery Ventures, DN Capital and other previous investors.

Advancing Apsalar

"Apsalar is solving a real pain point in a huge and rapidly growing market," said CEO and co-founder Michael Oiknine.

"The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioural analytics and targeting in the mobile apps industry.

"We are excited to expand and continue innovating on our platform to be the most advanced behavioural analytics and targeting solution in the market."

As a result of the investment, Thomvest Ventures MD Tom Butler will also join Apsalar's board of directors.

Moving on up

It's a move Butler said he will relish, handing him a role in one of the industry's burgeoning sectors.

"User-level analytics and behavioural targeting is going to support the growth that mobile developers and publishers need as they look to gain more value out of their app users," said Butler.

"Apsalar's focus on discovery analytics paired with actionable strategies for engagement, retention and monetisation enables publishers to gain a greater return on investment and increase the lifetime value of their users."

[source: Marketwire]