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Playfish exec Shanti Bergel joins GREE as SVP of business development

Follow the money

Playfish exec Shanti Bergel joins GREE as SVP of business development
The recruitment merry-go-round continues apace in the mobile-social space, with the gravity (read VC money/profitability) pulling people from social to mobile.

The latest exec to follow the inverse square well is one-time EA/Playfish biz dev chap Shanti Bergel, who's now GREE's senior veep for biz dev.

CU EA

As reported by Inside Mobile Apps, Bergel says he thinks GREE's approach to the increasingly fragmented social-mobile space is the most developer friendly, especially in terms of its focus on freemium gaming and platform cross-promotion.

The GREE-owned OpenFeint also welcomed Sarah Thomson this week as its director of developer relations, while - like Bergel - another exec crossing the social-mobile beam recently was ex-Playdom executive producer Ethan Fassett, now OpenFeint's senior veep of product.

But OpenFeint CEO and founder Jason Citron bucked the trend, leaving for... well we're not quite sure yet. 

[source: Inside Mobile Apps]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.