As founder and former CEO Joshua Hernandez moves upstairs, so mobile ad startup Tap.Me has appoined a new chief executive, with Matt Spiegel taking over with immediate effect.
Spiegel who most recently served as CEO at digital creative agency OMG Digital is already an investor in Tap.Me and board member.
He'll now be tasked with "optimising the fushion of new technology platforms, data, and media for the gaming market".
A question of scale
"We have been growing exponentially since our announcement at the Game Developers Conference in March of this year," said founder Joshua Hernandez.
"With over 2,000,000 users touched by our in-game engagements across 25 games and working with some amazing brands such as Redbox, the time to scale our business is here."
Spielgel also founded search marketing agency Resolution Media in 2003, later acquired by OMG Digital's parent company Omnicom Media Group.
Indeed, his track history with the digital media market is key, added Hernandez, and his "previous experience as an entrepreneur made him the right choice to lead our business going forward."
He concluded, "He's a great complement to our already strong founding team."
Hernandez himself will remain at Tap.Me as executive VP and chairman of the board, while Spiegel will try to drive momentum in his new position.
"Throughout my career I've been part of and led businesses introducing new advertising models," said Spiegel.
"I believe strongly that in-game advertising will be the next model that scales and Tap.Me is uniquely positioned to profit from this opportunity.
"Josh and his fellow founders are doing a great job building a truly differentiated product that is attracting significant interest from game developers and marketers."
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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