On the back of Social Girl's success, Crowdstar cheekily positions itself as a mobile Zynga
That might not be big news in itself, but seven days since its launch the game has already pulled in the 1 million downloads that its predecessor managed.
Six in the city
The surge of interest in feminine freemium has seen it overtake Rovio's Angry Birds in the YUS App Store's top grossing charts, settling in at number six, below Zynga titles Dream Zoo and Poker by Zynga.
Indeed, taking advantage of current news, the company is cheekily positioning itself against just floated Zynga.
Zynga gets less than 10 percent of its revenue from mobile while CrowdStar is getting about 50 percent of its revenue from mobile, its press release points out, although not the difference in absolute revenue terms.
Zynga's Q3 2011 sales were $308 million.
Still, looking to increase its future pipeline as part of its cross platform Project Trident, CrowdStar and its investor YouWeb have partnered as a part of $10 million indie development fund, dubbed StarFund.
The first investments have been made in October, with six startups each receiving $250,000 each.