Social ad company appssavvy has raised $7.1 million as it prepares to push forward its adtivity platform.
Advitity trades on the idea that the future of mobile advertising lies in the monetisation of actions such as voting in a poll, comments systems and location-based check-ins.
Appssavvy began life by linking up advertisers with social game devs such as Zynga and Rockyou, before moving on to focus on its new action-based monetisation goals.
Existing investors True Ventures and the New York Times Company were joined by AOL Ventures to bring the company's lifetime investment to $10.2 million.
Growing up
The list of publishers using the technology is up to 74, with Disney, CrowdStar, OMGPOP and Arkadium involved.
Appssavvy CEO and co-founder Chris Cunningham said that the money would also be spend on organising the current 55 strong team.
More specifically he's looking to structure the engineering team as well as invest in web and mobile technologies.
"The future of how publishers are building games and building communities is not around page views and impressions," said Cunningham.
[source: appssavvy]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
2 hours, 19 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
4 hours, 18 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
5 hours, 4 minutes ago
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
5 hours, 19 minutes ago
PocketGamer.biz Podcast - DoubleDown Interactive’s Faith Price on lifecycle marketing tips to extend your app’s lifespan
News
6 hours, 41 minutes ago
Rovio's Angry Birds environmental campaign comes in to land on Earth Day
News
4 hours, 18 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
7 hours, 19 minutes ago
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
11 hours, 13 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |