We've been increasingly writing about US casual publisher Big Fish during 2011 as it builds up its iOS portfolio from more than - as well as more - hidden object games.

In that context, I guess it makes sense that we end the year with the company showing its ambition and 'doing an EA', slashing the price of all its 66 iPhone and iPad games to 99c from 21 December.

Delta momma blues

To be honest, as with other big publishers, Big Fish has been active throughout the year when it comes to discounting, with its Mother Day's promotion reducing all prices to 99c, so it's obviously trying to repeat that campaign to take advantage of Apple's eight day iTunes lockdown, which will start on Thursday US time.