As Neon Play CEO Oli Christie himself told PG.biz over email, everyone expects the App Store's big stars like Angry Birds to enjoy a monumental bounce over Christmas.
What encouraged Christie, however, is the extent to which indies also benefit from the downloads derby iOS typically enjoys over the festive period, and perhaps most importantly just how long it lasts.
Christmas comes early
According to stats divulged by the outfit, the most interesting aspect of 2011's Christmas season was just how early downloads started to pick up.
"All developers expected a big spike on Christmas Day and the days following it, but what we didn't expect was to see sales start to see such a big rise in advance of Christmas Day," said Christie.
"And the tail from Boxing Day on was encouragingly long, taking about 2 weeks to get back to pre-Christmas sales levels."
Presumably, downloads are boosted by existing owners having more free time on their hands as well as new owners making their first purchases on Christmas day itself.
Either way, Christie believes it's a healthy sign for the performance of indies overall.
Purchase panic
"In terms of actual revenue, it increased 2-3 fold over that period," he added.
"I think we possibly expected or hoped for an even bigger Christmas Day spike, however we were chuffed with how the whole period went. Making Traffic Panic 3D free definitely helped increase awareness of our other apps."
He concluded, "It was also reassuring to see that our classic games like Flick Football and Paper Glider got the biggest spike, showing that people actually go looking for the ever-popular apps when they get their new devices."
Christie said Neon Play has "high hopes and expectations for 2012" with downloads about to pass the 30 million mark and the firm's latest iOS release - Paper Glider vs. Gnomes due to go free on January 11.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Mar 20th, 2019
Voodoo Development Magic: How UK studio Neon Play made a splash with hyper-casual hit Roller Splat
Top Stories
News
3 hours, 57 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
News
5 hours, 6 minutes ago
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
Feature
5 hours, 14 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024