A new face has joined German advertiser madvertise, in the form of ex-AOL UK director Brandon Keenan.

In his new role as UK managing director, Keenen will be tasked with helping nurture the firm's growing business in the country.

Keenan came through the sales department at AOL, beginning as paid search and sponsored listings sales director for Europe in 2008 before spells as performance sales director, director of publishing partnerships and sales, and eventually senior director, head of sales AOL UK.

More to come

"I'm extremely excited about joining madvertise and becoming the UK MD," said Keenen.

"This is a big challenge for me personally and one I can't wait to get started with. I'm hoping to bring the wealth of experience and contacts I have in the advertising industry and help grow the company in the UK."

Madvertise's CEO Carsten Frien was full of praise for the move.

"To make a hire of this calibre is a real symbol of our intention to grow madvertise in the UK market," he said.

"Having Brandon on board will give us the experience and guidance needed to take our business to the next level."

Keenen looks to be the first of many hires for madvertise in 2012, as it plans to expand its staff numbers by up to 50 percent by the end of the year.

[source: madvertise]