Chartboost expands Asian operations, localising website for China, Japan and Korea

Direct-deal mobile game ad network looks east

Chartboost expands Asian operations, localising website for China, Japan and Korea
The ex-Tapulous crew is hard at work over at mobile monetisation and user acquisition outfit Chartboost.

The company has just announced its expansion into the Asia Pacific region, launching its direct-deal advertising platform with dedicated operations as well as customer support.

Chartboost has also launched localised versions of its websites in the hinese, Japanese and Korean languages.

Eastern promises

"Having worked with game publishers that have a strong presence in Asia, we've experimented how growing markets offer better performances, huge volumes and great monetisation opportunities," co-founder and CEO of Chartboost Maria Alegre said.

"We are thrilled to open new partner opportunities there," she added.

"At the same time, many Chinese, Japanese and Korean game publishers are looking to acquire US traffic, and they can now do that in a much easier way through Chartboost's Direct-Deal Marketplace."

Invest to impress

Chartboost has been working with developers with established presences in Asia, including Animoca in Hong Kong, Com2US, Nexon Mobile and Devsisters in South Korea, as well as TinyCo, Pocket Gems and Storm8 from the US.

Investors in Chartboost include the investment branch of the South Korean wireless telecommunications firm SK Telecom Ventures. There's also American venture capitalist TransLink Capital, boasting strong connections in Japan, Korea and Greater China.

Chartboost closed a $2 million funding round in October 2011, when Alegre pointed out that Chartboost was already profitable and was looking to expand its scale.

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.