As simplistic as that might sound, that's exactly what London-based startup Qriously proposes, with the 'user sentiment measurement' platform - as billed - built around the concept of speaking directly to consumers to compile the most reliable information.
Dual strategy
The outfit's latest two products are designed to inform both developers and advertisers, with Censio allowing studios to "better understand usage of their apps by asking users questions in real time", while Tactus measures users' awareness to ads they've been served.
Putting it simply, the firm's SDK allows questions to pop up on an app where ads usually appear, with users interacting by moving a sliding scale to illustrate their view on a relevant subject.
In co-founder and CEO Christopher Kahler's view, it's all about extending beyond the lazy model of companies putting out both apps and ads blind, and then hoping for the best.
On board with ads
"We're seeing more and more companies focusing on mobile product and service development who nevertheless remain hampered and ill-equipped by a shocking dearth of hard data and analytics to support them," said Kahler.
"This applies to the exponentially growing area of mobile advertising as well, which is expanding much faster than supporting technologies which improve relevance and value to users. Using our range of products, companies can quickly and easily gain invaluable real-time insight into the opinions of mobile users worldwide."
Qriously's aim isn't to replace advertising, but rather support it wherever it goes. As such, the company is expanding into the US to meet the current rush.
The firm previously closed a $1.6 million strong funding round in 2010, supported by Accel Partners and Amalfi Capital.
Those looking to make use of Qriously's range can find more details on the firm's website.
[source: Qriously]
