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New Apsalar analytics tool groups users together to cast light on retention and monetisation

New Apsalar analytics tool groups users together to cast light on retention and monetisation
As mobile marketplaces mature, so developers become accustomed to altering their apps as they go, making changes to better engage and monetise their audience.

Narrowing down what works and what doesn't in quick time, however, is no easy process - which is where Apsalar's new Daily Cohorts tool comes in.

The concept is simple: by grouping users together in a single segment based on the day they first launched the app, changes in the way whole parties of users react to updates and alterations to an app can be better monitored.

Clever cohorts

The company claims examining the behaviour of separate cohort groups highlights the impact of any app changes, with studios able to compare the actions of users in groups prior to any changes to those of users in groups formed after them.

"The need for Daily Cohorts is a gap in the market we've identified by speaking to numerous customers over some time," says CEO Michael Oiknine.

"Apsalar is excited to be the first in the market to meet this critical requirement for mobile publishers. We are always looking for new ways to build on our existing products in order to better help publishers turn their data into revenue."

Daily Cohorts has been added to Apsalar's existing Mobile Engagement Management (MEM) an ApScience analytics platforms, delivering real time statistics to keep developers abreast of user interaction and monetisation at all times.

The firm claims such info will enable studios to make the most of their audience, making improvements that generate revenue sooner in the game's lifecycle as a result.

More details on MEM can be found on Apsalar's website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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