MWC 2012: LG's first quad-core Optimus bound for UK in 2012

MWC 2012: LG's first quad-core Optimus bound for UK in 2012
Launching first in Korea before crossing continents to the UK, LG's flagship unveiling at this year's Mobile World Congress in Barcelona is the Optimus 4X HD – the manufacturer's first quad-core handset.

The new device will sport NVIDIA's latest 1.5GHz Tegra 3 processor – the world's "only 4-PLUS-1 quad-core mobile processor" - as well as an HD in-plane switching (IPS) display.

It'll also serve as one of the leading devices in LG's new L-Style range of "chic Android smartphones".


"LG introduced the world’s first Dual-Core smartphone exactly one year ago and today we're announcing the next milestone," said president and CEO Dr. Jong-seok Park.

"But speed in itself isn’t what makes LG Optimus 4X HD unique, it’s the benefit we’re bringing to customers with the HD multimedia experience in a mobile form factor."

Also on board is 16GB of memory, an 8MP camera and the latest version of Android, Ice Cream Sandwich.

Style pointsAs a whole, LG is billing its new L-Style range as a way of offering a sense of distinction over other Android manufacturers - something that, combined with a similar drive by Sony with its Xperia NXT line-up, appears to be an increasing concern for many OEMs operating on Google's OS. 

"Great style and design has always been central to LG’s mobile offering," said CE consumer marketing director Steve Gater of the range. 

"With L-Style we believe we have developed a truly unique identity that represents the next step in LG design."

Other phones in the range include the LG Optimus L7, L5 and L3, which are broadly based on the firm's recently released Prada phone.

An exact European or North American release for the LG Optimus 4X HD has not yet been cited, with the handset simply listed for UK release at some point in 2012.

[source: LG]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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