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MindJolt rebrands as Social Gaming Network to reflect social 'evolution'

Looking to expand social standing

MindJolt rebrands as Social Gaming Network to reflect social 'evolution'
Social games publisher MindJolt has announced it is to rebrand as Social Gaming Network in order to reflect its renewed focus within the sector.

Purchased by MySpace co-founder Chris DeWolfe back in 2010, the firm is to take on the moniker of SGN, which it acquired for an undisclosed fee in April.

Socially speaking

"Our name change embodies the evolution of our business," said CEO DeWolfe.

"The future of SGN is developing a great game once and monetising it across multiple platforms. More simply, as mobile and social games converge we will be at the forefront of providing users great games regardless of device."

DeWolfe claims the company's games have been installed on more than 150 million mobile devices or social platforms, cementing its place as "one of the largest cross-platform gaming companies in the world".

Back in January, CCO of the then MindJolt Colin Digiaro explained the firm's multiplatform strategy to PocketGamer.biz, stating that publishers operating in the social sector can't afford to focus on just one OS or portal.

"We don't want to rely on a single platform," said Digiaro.

"We see the line between the two is blurring very quickly. As they come together, we'll have a seamless connection."

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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