Mobile advertising marketplace Adfonic is offering a new high quality video advertising on iOS and Android devices.

Instead of requiring the launch of an external video player, the new service seamlessly uses the device's internal player, improving the user experience. 

Adfonic says this expansion of video ads will allow advertisers to plan TV and online-style video campaigns targeting Adfonic's 200 million unique users per month.

Advertisers will also be able to track how their campaigns are received through real-time user metrics.

Mobile to overtake television?

Adfonic, which runs over 4,000 campaigns a month for companies including Samsung, Warner Bros, eBay, McDonalds, and Groupon, says it sees mobile audiences as being on par with those of prime time TV shows.

"We are proud to have developed the industry's first end-to-end engagement metric, giving advertisers real-time insight into how users are interacting with the video elements of their mobile ad campaign," said Adfonic CMO Paul Childs.

"This level of visibility over campaign effectiveness is unheard of with TV or cinema advertising and offers the holy grail of campaign measurement."

[source: Adfonic]