Tapjoy has announced popular social game Draw Something is the latest release to make use of its advertising-driven rewards service.

Developer OMGPOP added the service to the Android version of the game as part of its most recent update, allowing players to earn in-game currency by watching videos, installing apps or subscribing to services recommended by Tapjoy.

Tap up

"The app adds millions of users to our network and extends our reach for our advertising clients to a very broad audience," said Tapjoy in a blog post.

"This means more brand campaigns for our entire network."

Tapjoy claims such incentivisation methods have already resulted in millions of coins being delivered to players, who have in turn spent their currency on colour packs and bombs.

Back in February, Tapjoy claimed to be employed within 11,000 apps across iOS, Android, Windows Phone and HTML5 platforms, while Draw Something downloads have now topped 50 million within its first two months.

[source: Tapjoy]