PopCap makes merchandising move with Plants vs. Zombies and Bejeweled

Publisher signs multiple licensing agreements

PopCap makes merchandising move with Plants vs. Zombies and Bejeweled
Heralding what it claims is a landmark move for the company, PopCap has signed a series of licensing deals that will see merchandise for its top franchises hitting shop shelves in North America and Europe in the coming months.

The firm's first licensing agreements have been signed with Trends International, Bioworld Merchandising, Funko!, MjC International, Jazwares and Walls360, with initial products – based on Plants vs. Zombies – launching as early as "this spring".

Quality and quantity

"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," said PopCap's director of brand licensing Brennan Townley.

"The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."

PopCap claims products based on Bejeweled and other unspecified franchises will launch in early 2013, with headwear, bags, plush toys, figures, headphones, speakers, wall graphics, vinyl figurines, boxers, calendars and posters all wrapped up in the multiple deals.

The publisher's move on merchandise follows similar and notable efforts by both Rovio and Talking Friends publisher Outfit7.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.