The UK's largest mobile operator Everything Everywhere has launched a campaign designed to bring forward the introduction of 4G superfast mobile across the country.

The drive, which will be run by a 'not for profit' organisation and centred around the 4GBritain.org website, will look to amass support from celebrities and other public figures.

The aim will ve to convey the benefits of jumping aboard the 4G train, not just for consumers, but also for the UK's economy.

To 4G or not to 4G?

"The 4G Britain website has been initiated by our organisation to help educate and build understanding of the benefits of 4G for consumers and businesses in the UK," the company, which controls Orange and T-Mobile in the UK, said in a statement delivered to The Guardian.

"It is open to all, and is intended to be an ongoing initiative which we hope many organisations will join in the coming weeks and in the future."

The campaign has already been met with criticism, however, with celebrities cited as being on board – such as Stephen Fry and Jonathan Ross – failing to confirm their involvement.

Everything Everywhere's rivals have also suggested the campaign is something of a PR stunt, acting as an advertising campaign for the expected launch of the carrier's own 4G launch later in 2012.

Every advantage

Unlike its rivals, Everything Everywhere has enough spectrum to launch its own 4G network before the planned official airwaves auction planned for 2013.

"The suggestion that this campaign is designed to seek an unfair benefit for Everything Everywhere ahead of other telecoms companies is wrong," said the company in reply.

"It is disappointing that some of our competitors are falsely claiming that an as yet unlaunched website, being built to help stimulate awareness amongst the public of potential benefits of 4G, is in any way bad for consumers and the wider British economy.

"This is a ridiculous position for them to adopt especially when you consider that when 4G becomes available it will bring significant levels of investment and job creation to the UK."

Commercials backers on board the campaign include Virgin Media, Huawei and websites T3, Techradar and Gizmodo.

[source: The Guardian]