BlackBerry World 2012: RIM guarantees 'quality' BB 10 apps and games will make at least $10,000
One element of this has been giving away over 20,000 PlayBook tablets; the company has said all PlayBook apps will run on the new OS, making it the 'gateway to BB 10' - a phrase used by RIM executives.
Another - announced today - is the news that RIM will guarantee that BB 10 apps and games, which pass its quality certification, will make $10,000 in their first 12 months on App World.
If they don't, RIM will write a cheque to make up the difference.
Grease the palm
It's all part of RIM's investment in its app ecosystem for the BB 10 launch; something developer relations VP Alec Saunders revealed will be costing the company over $100 million.
Exactly what that quality certification will be hasn't yet been revealed. The process will be handled by third party company for RIM and likely involve meeting technical and usability thresholds.
No doubt, using RIM's BB 10 toolkit, not to mention BBM and Scoreloop for social interaction, will tick some of those boxes.
Apps that qualify will spend less time in the pre-release queue, also getting better promotional slots on BlackBerry App World.