Ad engagement outfit SessionM raises $20 million in fresh funding round
Venture now valued at $100 million
Also on board were previous investors Highland Capital Partners and Kleiner Perkins Caufield & Byers.
The company which looks to change the way people react to ads, achieving higher rates of engagement via light gamification - has reportedly been valued at around the $100 million mark as a result.
It offers achievements and the like, which provide users with mPOINTS, which can be redeemed for real rewards.
Session on a surge
SessionM was co-founded by Lars Albright, formally of the now Apple-owned Quattro Wireless (now iAd), back in May 2011. Also on board from day one were CPO Mark Hermann and CTO Scott Weller.
The company closed a previous $6.5 million-strong investment round to coincide with its launch, with Albright claiming investors were keen to "get in on the ground floor of something big".
Currently, SessionM is looking to expand its 35 strong team to 60 within the next year.