Having formed almost a year ago to the day, Boston-based mobile ad start up has raised $20 million in a series B funding round led by Charles River Ventures.
Also on board were previous investors Highland Capital Partners and Kleiner Perkins Caufield & Byers.
The company which looks to change the way people react to ads, achieving higher rates of engagement via light gamification - has reportedly been valued at around the $100 million mark as a result.
It offers achievements and the like, which provide users with mPOINTS, which can be redeemed for real rewards.
Session on a surge
SessionM was co-founded by Lars Albright, formally of the now Apple-owned Quattro Wireless (now iAd), back in May 2011. Also on board from day one were CPO Mark Hermann and CTO Scott Weller.
The company closed a previous $6.5 million-strong investment round to coincide with its launch, with Albright claiming investors were keen to "get in on the ground floor of something big".
Currently, SessionM is looking to expand its 35 strong team to 60 within the next year.
[source: Xconomy.com]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 3rd, 2014
Ludia signs up to integrate SessionM's real-world rewards program across portfolio
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024