E3 2012: Microsoft unveils Xbox SmartGlass streaming platform for iOS, Android and Windows Phone
The new tool looks to connect entertainment and games on Xbox 360 with smartphones and tablets, covering iOS, Android, Windows Phone and Windows 8.
SmartGlass allows users to both control specific aspects of an Xbox 360 game on your device enabling you to change tactics in the middle of a sports game, for instance or learn more about the game, TV show or film in question as its playing.
Its a move commentators are already claiming mirrors Nintendo's decision to deploy a tablet-style controller with Wii U, albeit using devices most consumers already own.
No roster of titles was mentioned in terms of compatibility - Halo 4 and Madden used in the demonstration - but Microsoft claims SmartGlass will launch this autumn.
Smartphones and tablets will also play a major role in the implementation of Internet Explorer for Xbox, with their touchscreens acting as the point of control, rather than the 360's default controller.
Finally, Microsoft also hinted at the launch of an Xbox Live tool exclusively for Windows 8, though its exact functionality was not revealed.
You can watch the full pre-E3 conference below.