DeNA partners with Renren for big play in China
The firm's Chinese subsidiary has just unveiled a partnership with Renren, which runs one of the region's leading social networks.
The alliance will see a dedicated Mobage section hit Renren's Android app, allowing users to download the platform's games and log in with their Renren IDs.
Naturally, it's a move designed to expand Mobage's userbase, enabling newcomers to join without going through a labourious sign-up process.
"DeNA China's goal is to bring high-quality mobile games from around the world to the ever-increasing smartphone users in China," said DeNA China VP Lou Fei.
DeNA originally launched Mobage in China on Android back in July 2011 before launching on iOS four months later, with 40 titles now on board.