EA has announced that the majority of its future mobile games will be free-to-play titles monetised by in-app purchases.
Speaking to AllThingsD at E3, SVP and group general manager Nick Earl admitted the publisher had been slow to grasp the potential of the model on mobile, but was now getting its act together.
"We started to see that freemium was coming in, and it took us a long time to move over," he told the site.
"In all candour, we are behind."
The company's transition to freemium will begin with the summer launch of The Simpsons mobile game, although EA has no plans to abandon the premium pricing model altogether.
Step by step
"There will be a few one-time download games in the future, but they are such the exception, and the norm will be freemium games," Earl explained.
Interestingly, Earl also argues that the move to freemium will also lead to better games.
"Over the last three years, we reengineered the console business. There was a lot of mediocre stuff and we moved to making a lot fewer good titles.
"Basically, we are taking that approach to fewer, bigger and better from console to mobile and social, and adapting to freemium."
PocketGamer.biz's news editor 2012-2013
News May 17th, 2023
Electronic Arts boss Andrew Wilson claims Microsoft/Activision Blizzard deal is immaterial to them
News May 16th, 2023
Saudi Arabia boosts stake in Electronic Arts by 55%
News May 26th, 2023
PUBG Mobile to collab with Colombian music star Karol G
News May 26th, 2023
ChatGPT’s official iOS app releases in the UK
as Feature May 24th, 2023
The complete list of Netflix Games
|Games Made in Europe 2023||May 24th|
|MomoCon 2023||North America||May 25th|
|Gotland Game Conference 2023||Nordic||May 26th|
|MENA Gaming & Esports Summit||Middle East||May 30th|
|Web3 Live London 2023||Europe||Jun 1st|
|Toronto Games Week||North America||Jun 1st|
|Pixel Heaven Festival 2023||Europe||Jun 1st|
|Indie Game Fest live 2023||Europe||Jun 2nd|
Games Industry Jobs
News May 25th, 2023
Kabam to lay off 12% of workforce
Feature May 19th, 2023
How to accelerate ASO with ChatGPT
News May 19th, 2023