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Activision partners with Flurry to launch publishing initiative for indies

iOS and Android the targets

Activision partners with Flurry to launch publishing initiative for indies
Activision has announced it is to expand its presence on smartphones by launching a publishing initiative for independent developers with analytics specialist Flurry.

The partnership will see the two companies combine their expertise to "assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms."

Powerful partners

Activision claims developers involved will be able to call upon Flurry's hand in mobile analytics, while the publisher will provide access to a large-scale customer base as well as development and monetisation support.

"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Activision CEO Eric Hirshberg.

"Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property.

"We are confident this relationship and our new platform will yield significant results and are excited to launch it."

No eye on IP

The two parties haven't revealed just how developers will be brought into the loop, but games that come on board will be published under the Activision Mobile Publishing brand.

Developers, however, will retain full control of their existing IP.

"We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today," added Flurry CEO Simon Khalaf.

"Activision's ability to support indie developer innovation, paired with Flurry's ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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