Pocket Gems signs up W3i as exclusive monetisation partner on Android
Tap Dragon Park first up
As a result, W3i's monetisation platform will be employed in all the developer's titles on Google's platform, starting with new release Tap Dragon Park.
Gem of a deal
The deal will see Pocket Gems tap into W3i's newly launched offer exchange feature, enabling offers from multiple provides to compete in real-time for ad inventory.
Pocket Gems will be able to combine offer types of all kinds including app installs, app action, video and CPA in its games without having to negotiate with individual networks around the globe.
"We are excited about partnering with W3i and look forward to using the W3i monetisation platform," said Pocket Gems COO Ben Liu.
"W3i's new feature allows us to work with multiple offer providers to provide the best deals for our players."
The news follows Kabam's decision to partner with incentivisation specialist Tapjoy for iOS release Kingdoms of Camelot.