Sony flirts with freemium for PlayStation Mobile
Vows to cut out the 'junk'
Discussing Sony's forthcoming games platform for the PS Vita and PlayStation Certified smartphones, Ryan explained that the company will be actively "ensuring that anything that is offered on this platform is of proper PlayStation quality."
"It's our brand that's at risk here," he told GamesIndustry.biz.
"Can we be completely laissez faire? I don't think so because then we'll end up just like all the rest and that can't happen."
Ryan explained that more than 50 studios are currently creating content for PlayStation Mobile, a platform which he believes could get smartphone owners interested in Sony's consoles.
"In the same way that PSone consumers migrated up to PS2, and PS2 consumers in even larger numbers migrated up to PlayStation 3, we see this as bringing in consumers who might not otherwise be exposed to our brand because they haven't made the investment in buying the console."
"They get an opportunity to get involved in PlayStation and sample its world and if we do this right that migration process is likely to be a very happy consequence of going down this road," Ryan concluded.
Meanwhile, Sony Computer Entertainment president Andrew House has told Japanese business daily The Nikkei that the freemium business model may be used to monetise certain PlayStation Mobile titles.
Currently, PlayStation Certified device owners can download a selection of PlayStation One titles - none of which are free-to-play - but this wouldn't be the first time Sony has flirted with the business model as a platform holder.
Sony Online Entertainment's superhero MMO DC Universe Online is currently free-to-play on PlayStation 3 and PC, and CCP's forthcoming online shooter Dust 514 will also adopt a free-to-play model on Sony's home console.