Independent ad network InMobi has partnered with app development platform Marmalade, releasing a new module to simplify app monetisation for the Marmalade developer community.

As a result, they can now implement in-app advertising using InMobi's latest SDK 350, which supports an abundance of ad formats from banner to videos, and is UDID independent.

InMobi also points out that developers can use its network of 578 million consumers in over 165 countries to acquire users if they wish to spend their cash. 

Cambrian explosion

"Marmalade is committed to helping developers better monetise their apps, by providing the widest partner service network of any cross-platform solution," said CTO Tim Closs.

"We're delighted to partner with InMobi, to open up their huge reach and revenue potential to the growing Marmalade developer community."

"This partnership comes at a very exciting time," explained InMobi's business development director EMEA, Limvirak Chea. 

"Annual mobile app downloads are set to increase to almost 183 billion by 2015.

"Through this partnership Marmalade developers will be able to increase revenue from their apps by leveraging our global mobile advertising network."

[source: Marmalade]