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Android surpasses iOS as mobile ad powerhouse

Adfonic reports share surge

Android surpasses iOS as mobile ad powerhouse
For the first time, Android has overtaken iOS as the most popular platform for mobile advertisers using the Adfonic network.

According to the firm's latest numbers, Android's global share of ad impressions hit 46 percent in Q2 2012, while iOS saw its share drop to 34 percent.

In North America, the gap betweem the two platforms is even wider: Android's ad impressions share sits at 63 percent, while iOS accounts for just 30 percent.

Pulling ahead?

Said figures are pulled from Adfonic's Global AdMetrics Report for Q2 2012, which details Android's ad ascent across North America, Europe, Asia, and Africa.

In South America, however, iOS still has the edge. Its share of ad impressions is at 34 percent, marginally ahead of Android on 30 percent of all impressions in the region.

Other platforms, including BlackBerry, Symbian, and Windows Phone, collectively account for around 20 percent of ad impressions on the Adfonic network.

Android adoption

"The growing dominance of Android across Adfonic's global advertising marketplace reflects wider industry trends that we are seeing from other sources, and highlights widespread consumer adoption of the increasing number of Android-powered devices," explained Adfonic CMO Paul Childs.

"Together, Android and iOS devices now account for 80 percent of Adfonic's global ad inventory.

"This is largely because their smartphones and tablets have the most compelling user interfaces, comprising touchscreens, geolocation features and attractive displays.

Adfonic reaches an estimated 200 million unique users and runs an average of more than 4,000 campaigns each month.

You can download the full Global AdMetrics Report from the Adfonic's website.
Staff Writer

PocketGamer.biz's news editor 2012-2013

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