Angry Birds plush toys sales to double to $400 million in 2012
That's double what was sold last year and, according to calculations by ArcticStartUp, could help total Rovio revenues for the year top 150 million equal to around $186 million.
A common wealth
"Plush was basically a dead category for the last few years," said EVP of Commonwealth Toys & Novelty Lisa Shamus.
"We needed a home run," added Shamus, claiming though it was hard work convincing the firm's retail clients that Angry Birds had been a success, it was rhe "non-obvious" license the industry needed.
Merchandise made up around 30 percent of Rovio's revenue in 2011 equal to 22.6 million (around $28.1 million) though that's a figure that could double throughout the course of the current financial year.
Combined with the added income sourced from both Angry Birds Space and Amazing Alex, the site estimates Rovio could end the year on 150 million in revenue, equal to $186 million.
[source: Wall Street Journal]
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