News

Unite 2012: InMobi, GamesAnalytics and PlayHaven plug tools into Unity's Asset Store

#Unite12 The one-stop shop

Unite 2012: InMobi, GamesAnalytics and PlayHaven plug tools into Unity's Asset Store
Already full to the brim with character models, materials and textures aplenty, Unity has announced it is to plug in new tools from third-party services to further bolster its Asset Store.

The new partnerships – revealed at Unite 2012 in Amsterdam – will see the likes of InMobi, GamesAnalytics, and PlayHaven adding services for analytics, monetisation, payments, CRM and advertising to the Asset Store.

It's a move that the company believes makes Unity the "most comprehensive game development platform in the world."

Real asset

"At Unity our singular goal is to level the playing field for game developers and create the world’s best game development tools," said Unity Technologies' CEO David Helgason.

"The Asset Store, an incredible avenue to pool the best-of-the-best for our developers to enhance their games, has been a tremendous help to this goal.

"We are proud to offer new business and monetization opportunities to Unity developers through the Asset Store: Online Services and help developers spur even further growth."

Unity claims adding to the Asset Store in this way should enable developers to better compete in the increasingly crowded mobile market, building "integral solutions" into its offering through said plugins from third parties – most of them free.

Haven for all

"PlayHaven, a real-time lifetime maximisation platform, enables game developers to take complete control of their in-game monetisation and marketing without disrupting the user experience," added PlayHaven CEO Andy Yang.

"We are thrilled to partner with the Unity Asset Store Online Services program and offer PlayHaven solutions to the more than one million Unity developers.

"With PlayHaven, developers now have the incredible opportunity to engage and monetise their players directly in the Unity environment."

A total of 13 companies have signed up to support the Asset Store's new online services in all.

More details can be found on the Unity website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.