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Real rewards network Beintoo hits 200 million users

Real rewards network Beintoo hits 200 million users
Last time we heard from mobile engagement platform Beintoo, it had raised $5 million for global expansion.

Now, however, it's hit an even bigger number with the news that over 200 million people are using the real world rewards service.

It says this is up from 100 million users only two months ago.

Real offers, real cash

Beintoo mixes traditional advertising models with virtual incentives so users are rewarded for their in-game activity such as posting score to leaderboard and winning challenges, as well as when interacting with adverts and other offers.



A big draw are the direct offers. A current one sees you get a $10 Papa John's gift card when you sign up for Netflix's free month trial, while other offers uses the in-platform Bedollars currency.

Neatly, you can now cash this out by redeeming through PayPal; no doubt one reason Beintoo is seeing a surge in interest.

[source: Beeintoo blog]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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Shirley Lin
Thanks for the nice report, Jon.

200M mark is for our global reachable users, meaning there are this many devices on this planet that are using some games or apps which embedded Beintoo's reward and user loyalty m-commerce engine! Beintoo has grown from just 11M in Nov. 2011 to 200M as of Aug. 2012.

Beintoo is also now a featured App on Unity 3D platform, meaning if a game/app is using Unity, Beintoo widget is easy to include to bring rewards (discount/coupon) and whole new m-commerce experience for your game players!

/Shirley Lin
EVP, Beintoo