EA Mobile has come out as the first major mobile publisher to pledge support for PlayMG's forthcoming Android handset, with the firm agreeing to pre-install two games on the device.
Both NBA Jam and Need for Speed: Hot Pursuit have been chosen for their "broad appeal to the 62 million US kids ages 5 to 18 years-old" a market PlayMG hopes to win over by targeting parents.
Tough target
The device itself, simply named the MG, is set to be funded by Kickstarter, with the company attempting to raise $950,000 - an ambitious sum PlayMG claims will be used to cover production and marketing costs.
Reaching said total appears an unlikely goal, however: the campaign is now nearing its halfway point, with little over $32,000 having been pledged with 16 days left to go.
Nonetheless, PlayMG founding partner Taylor Cavanah has already claimed the device will launch regardless of whether its funding goal is reached.
"Kickstarter is very important to us and is critical to accelerating our launch and will really define the level of launch that we have," said Cavanah. But, "if the campaign is not successful, we will still launch."
Believe in me
Indeed, the partnership with EA Mobile could be read as a sign of faith in the US start up and its vision for the MG.
In a statement, Taylor Cavanah explained that PlayMG's newly inked partnership is "a testament to the 'more game' mission of MG."
"We are excited to be able to provide these great EA titles with no set up. Kids open up their MG, and just start playing."
PocketGamer.biz contacted Cavanah for further comment, and he told us that "this is a great sign that EA not only believes in the MG, but sees this space as an integral part of the future of gaming.
"We are in talks with other game developers right now and want to engage with many more large and small."
[source: MarketWire]
News
Related Articles
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024