Games Business 2012: Devs trying to make the next Angry Birds will fail, warns HandyGames' Kassulke

Avoid copycat apps at all costs

Games Business 2012: Devs trying to make the next Angry Birds will fail, warns HandyGames' Kassulke
Speaking at Games Business 2012 – currently taking place in the Danish city of Aalborg - HandyGames CEO Christopher Kassulke shared his secrets to success: think big, be creative, and avoid the lure of the copycat app.

A strong advocate of independent development and self-publishing, Kassulke spoke of his concerns that small operations are limiting their opportunities by aligning their ambitions with the size of their offices.

In fact, far from being restricted by their scale, Kassulke believes smaller devs which operate without the aid of large publishers are uniquely placed to capitalise on an ever-changing market.

"As a smaller independent developer [you] are faster. You are more agile than a large tank like Gameloft," Kassulke enthused.

It is this ability to react and adapt to rapidly fluctuating trends and consumer demands which, Kaussulke believes, gives indies an edge over projects publisher-supported enterprises.

Keep swimming

Speed is not the only key to independent success, however. Rather than attempt to emulate the gameplay of a popular title, Kaussulke believes that the big rewards – both creative and financial - come from innovation.

"Don't try to develop the next Angry Birds," Kassulke warned. "You will fail."

"You cannot reinvent the wheel. Other companies can copycat better than you. They have the resources for that."

Instead, Kaussulke offers two words of advice for fledgeling developers: "Stay innovative."

HandyGames has enjoyed global success on the Android marketplace with free-to-play titles like Clouds & Sheep and the Guns'n'Glory series.
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Enchanted from a young age by colour, motion, and sound, James divides his time between obsessing over all things digital and lamenting the death of VHS. He looks forward to a future where machines rule the earth and all political disputes are solved via one round of rock-paper-scissors.