Apple might have lost the capacity to surprise through bold innovation alone, but it's still capable of coming up with revelations that set the internet on fire.
Unfortunately for its loyal following, this week's announcements left many observers feeling perplexed or even downright sickened.
We all knew the iPad mini was coming at some point in the proceedings, and right on cue, Apple pulled out its 7.9-inch version, and told us how fabulous its 1024x768 screen was - right after telling us, yet again, how amazing its retina screens are.
And then, with a completely straight face, it told us that the device would retail from $329/£269. I'm sorry. What?
Sanity check
Now, I don't doubt for a second that millions of people won't rush out and buy the mini the second it appears around the world on 2 November. It's just the way of things.
But if we can sanity check the pricing here for a moment, it's obvious that the iPad mini pricing makes little sense - either compared with Apple's own competing products, or its rivals.
The most obvious observation is the mini is too expensive for what it is. None of us expected Apple to race to the bottom. That isn't its style, and never had been. But $329? Really?
Most expected something more around the $249/£199 mark, especially in the context of Google's $199 Nexus 7 and Amazon's $159 Kindle Fire. It would have still made Apple's offering the more expensive option, but with an appropriate 'Apple tax' levied for build quality.
At $329/£269, the iPad mini begs the question 'Why bother?'
Why not spend the extra £60 and get an iPad 2 - a tablet that does an even better job - or an extra £130 and get the lovely, powerful, retina screen version? So your bag's too small for the 9.7-inch iPad. Get a bigger bag!
Dual kindling
That said, some people just prefer the smaller size. Fair enough. But for $329, you could buy two Kindle Fires and have change for return travel to your nearest shopping centre.
And then there's the issue with the iPod touch, which, at £249/$299, is now looking even more expensive than it did already.
As a gamer on a budget, if I was looking for a bigger screened iOS device to play my games on, then I'd be mightily tempted to spend the extra $20 on getting an iPad mini.
Frankly, the mini has just made the touch look redundant.
More choice doesn't mean bigger sales
As for upgrading the 9.7-inch iPad just seven months after the release of 'The New iPad', I can't say I'm too surprised.
At some point or another, Apple was always likely to want to put its product cycles into some sort of logical sync, and this just happens to be the time it has elected to do it.
I don't expect that this is the shape of things to come from Apple. I don't expect it to now bring out new versions twice a year, because that's never been how the company has behaved on any of its product lines.
In this instance, it's easy to read between the lines.
Firstly, the third generation iPad was patently ill-equipped to deal with the retina resolution, and Apple took swift action to fix that. Secondly, it felt the need to roll out a version with the new Lightning port so that all its entire range of iPods, iPhones and iPads all have the same standards. Fair enough.
Too soon?
Unfortunately, doing so has just irked millions of customers around the world. Not because their existing iPads have suddenly become obsolete, or will suddenly become less useful than they were, but because no-one in their right minds expected that a version with twice the graphical performance would appear this soon.
At the very least it leaves a bad taste in many people's mouths, and at worst, it could drive people away from Apple altogether.
Given the vast profits Apple rakes in, it would do well to offer a token gesture to its loyal customers, in a similar way to how it dealt with the massive $200 price drop of the original iPhone back in 2007.
Of course, it's a different situation now, and we're not talking about a massive price drop. But if you were one of the many people who bought the third generation iPad in the past few weeks, you'd feel justified in taking back your device. How Apple deals with the seething disquiet amongst its consumers will be significant.
Finishing blow
For the game development community, though, the arrival of yet another super powerful version is an interesting problem. On the one hand, more power generally equates to more expense, but also more possibilities for the big guns to exploit.
Still, the rampant pace at which Apple's tablets are progressing, once again illustrates what an aggressively disruptive platform the iPad really is.
If we assume Apple will be on the sixth generation of iPad by the time the next Xbox and PlayStation finally emerge, it's going to be even harder for Microsoft and Sony to convince gamers that their systems are worth investing in.
Dedicated home consoles can always boast superior controls, but if and when Apple decides to solve that little conundrum, the gloves really will be off.
News
There's no such thing as 'not enough time' in Kristan's world. Despite the former Eurogamer editor claiming the world record for the most number of game reviews written before going insane, he manages to continue to squeeze in parallel obsessions with obscure bands, Norwich City FC, and moody episodic TV shows. He might even read a book if threatened by his girlfriend.
Top Stories
News
2 hours, 37 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
10 hours, 39 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
12 hours, 9 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
9 hours, 59 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
12 hours, 39 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
12 hours, 9 minutes ago