Games are released early on a Thursday to take advantage of Apple updating its promotional ad slots; something that also plays into increased user activity over the weekend.
Scores on the doors
This anecdotal evidence has now been matched with metrics from advertising and monetisation platform Chartboost.
Combining data from the over 8,000 games and 105 million users it handles, it highlights how traffic, install rates and the cost of an advertising click varies over a 'typical week'.
As you might expect, install rates are highest over Saturday and Sunday, which coincides with traffic peaks of 14 and 10 percent respectively.
The bid prices for advertising are more generally spread throughout the week, however, being higher on Thursday, Friday and Saturday.
To do?
So are there any conclusions to draw from these figures?
Nothing that will blow your mind, but if for whatever reason you launch a game on Sunday or Monday, you'll be taking advantage of less competitive market and cheaper marketing opportunities.
Cue a bunch of games called Manic Monday...
For more details, check out the Chartboost website.
