How did Madfinger Games up its iOS Dead Trigger revenues by 48%?

Tapjoy to the rescue

How did Madfinger Games up its iOS Dead Trigger revenues by 48%?
Madfinger Games' free-to-play FPS Dead Trigger is generating 48 percent more revenue on iOS since the company decided to integrate Tapjoy's monetisation solutions.

On Android, Tapjoy integration led to an increase in revenues of 66 percent.

As such, Madfinger Games is now reaping an average revenue per daily active user (ARPDAU) of 3c from Tapjoy's monetisation mechanics alone, which sit alongside Madfinger's own in-app purchasing options in-game.

Sound advice

Madfinger originally approached Tapjoy as part of its effort to better monetise Dead Trigger's non-paying users.

Unsurprisingly, Tapjoy recommended that Madfinger integrate its monetisation solutions, which reward users who look at ads, watch videos or install other apps with free in-game gold.

Today, Tapjoy accounts for 60 percent of the total revenue Dead Trigger generates on Android, and 32 percent of the revenue it generates on iOS.

A joy and a pleasure

Given that Dead Trigger was already a successful game, despite its well-documented problems with piracy, Madfinger Games is naturally pleased with the outcome of this partnership.

"It has been an absolute delight working with Tapjoy," said Madfinger Games CEO Marek Rabas.

"Integrating them into our Dead Trigger game was a great decision and our revenue has increased significantly thanks to them."
Staff Writer's news editor 2012-2013


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