News now a mobile master as Candy Crush Saga hits 55 million plays a day

Smartphone switch paying off now a mobile master as Candy Crush Saga hits 55 million plays a day has revealed that the iOS and Android versions Candy Crush Saga are currently being played more than 55 million times a day.

Said stat was released as part of a batch of figures designed to emphasise the importance of seamless cross-platform play to its business.

In all, claims that its titles generate more than 5 billion 'monthly game plays' across all platforms.

Chocolate reign

"The transition to moving our popular games to mobile and making the playability both seamless and synchronised across multiple platforms has generated immediate interest from casual games players," explained CEO Riccardo Zacconi.

"We've seen tremendous growth across both social and mobile games charts." 

After a successful run on Facebook, Candy Crush Saga hit iOS back in November before launching on Android a month later.

Combined, the title attracts almost 10 million players per day across social networks and mobile devices.

"We are looking forward to launching more of our Saga titles onto mobile this year," Zacconi concluded.

You can read more about how's smartphone strategy is paying off here.

Staff Writer's news editor 2012-2013


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