EA's The Simpsons: Tapped Out makes $23 million in 3 months

EA's The Simpsons: Tapped Out makes $23 million in 3 months

Topping the bill in the latest financials from Electronic Arts is news of the publisher's continued success on smartphone, with The Simpsons: Tapped Outon iOS leading the line.

The firm has revealed that, using non-GAAP figures – numbers prepared not using generally accepted accounting principles – The Simpsons: Tapped Out generated $23 million in digital net revenue during the last quarter.

It currently has 3.2 million daily active users. 

Tapping to the top

No surprise that such a figure means the game was EA's top performing iOS for Q3 2013, though games and services for mobile and handhelds as a whole generated around $100 million in all – up 18 percent year-on-year.

That means The Simpsons: Tapped Out accounted for almost a quarter of all revenue EA took across mobile and handhelds during Q3.

Such success means, according to COO Peter Moore, EA – which owns both the PopCap and Chillingo labels, amongst others - remains the "#1 publisher on iOS worldwide for the year".

As an aside, EA's social platform Origin – which spans multiple digital platforms – now boasts 39 million users, 17 million of which are on mobile.

[source: EA]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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jim d
I'm sure it did make a ton of money, but the phrase "numbers prepared not using generally accepted accounting principles" gives me pause. I mean, heck, anyone apply "creative" accounting techniques to claim they made $23 million, right?

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