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40 million gamers strong, MoMinis rebrands as PlayScape

40 million gamers strong, MoMinis rebrands as PlayScape
Israeli mobile game development and distribution platform MoMinis is continuing to ramp up its activity during 2013.

So having recently raised $6 million in VC funds, bringing its total to over $15 million (the round remains open and it expects up to $4 million in additional investment), the company has undergone a rebrand.

It's replaced MoMinis with a blanket adoption of its consumer-facing brand PlayScape.

In this way, the company will now be called PlayScape, while the MoMinis Studio development suite becomes PlayScape Studio.

Face off

"We've grown exponentially and evolved significantly, and we want our name and brand to reflect that," said co-founder Eyal Rabinovich.

"PlayScape represents our vision of providing a fully integrated ecosystem, from development and distribution, to optimisation and data analysis in one holistic offering."

As part of the rebranding, PlayScape has launched a new website, and is integrating its development studio, its distribution platform, and its data analysis center.



PlayScape Studio (seen above) has also gained new functionality, including enhanced visual effect capabilities to support hardware accelerated scaling and rotation, improved collision detection, full accelerometer support and Facebook integration.

Big numbers

The rebranding comes as the company looks forward to strong activity during 2013.

It plans to release 100 games that will integrate the PlayScape social layer, providing high retention and monetisation.

Indeed, PlayScape now reaches 40 million users, including 6 million monthly active users, 1 million daily active users, and more than 100,000 daily downloads of its games.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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