Building on its online gaming portal, not to mention its stellar success during 2012 on iOS and Android, US midcore outfit Kabam has launched its own publishing division.
Allowing external teams access to its technology platform, marketing tools and proprietary social framework, 15 games are already live on the service.
They include Clash of the Dragons from 5th Planet Games (on web/mobile), Venan Games' mobile Book of Heroes and the Chinese release of Reality Squared Games' online game Wartune.
It's expected Kabam Publishing will be running as many as 50 third-party games by the end of 2013.
Booster
Demonstrating the value of being early to the program, Venan's CEO Brandon Curiel revealed Book of Heroes had seen a 10-fold increase in daily active users since it hooked up with Kabam.
"It's now a top 100 grossing game, he said. "We would never have been able to generate these results on our own, and we couldn't be happier with our Kabam partnership."
Using App Annie figures, you can clearly see the impact on Book of Heroes' US iOS top grossing performance when it hooked up with Kabam Publishing in January
Similarly, Wartune is now generating more than $1 million per month, as do seven of Kabam's own titles.
With the big boys
"On a per-player basis, Kabam monetises games at eight times the rate of other companies," commented Amit Ranade, Kabam Publishing's president.
"Kabam has one of the industry's most sophisticated performance marketing operations. We know how to drive discovery, engagement, and monetisation of games arguably better than anyone else in the industry."
Of course, many web and mobile companies which have large existing audiences are making similar moves, with giants such as Zynga, DeNA, GREE and Kongregate competiting with successful niche players like Gamevil, Com2uS, TinyCo, Pocket Gems, Chillingo and Scopely, to name just a handful.
[source: Kabam]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
1 hour, 14 minutes ago
Mobile Mavens: What do developers think of the Epic Games Store coming to mobile?
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024