SponsorPay has launched its new ad monetisation platform Mediation, claiming that the solution delivers the "industry's highest eCPMs."

The platform enables publishers to mediate ad campaigns from networks, DSPs and agencies, as well as direct-sold campaigns and house ads. Out of the box, Mediation will provide access to more than 50 demand-side partners.

SponsorPay is claiming that, based on initial testing, Mediation delivered a 30 – 40 percent increase in eCPMs for its beta clients.

One-up

Furthermore, SponsorPay is trumpeting Mediation's ease of integration, heavily A/B tested front-end elements and in-depth reporting capabilities as evidence of its superiority over existing solutions.

"We believe in an open approach to monetisation to drive the best results for our publishers while simultaneously ensuring a high-quality experience for users," explained SponsorPay co-founder Janis Zech.

"Our Mediation Platform is the culmination of months of product development based on market analysis as well as feedback from our clients."

Interested developers and publishers can find out more about the Mediation platform on SponsorPay's website.