Mobile and social platform advertising outfit MediaBrix is getting into the real rewards sector.

Following the success of companies such as Kiip, SessionM, Beintoo and Pocket Change, it's launching Rewards.

This is an ad unit dedicated to engaging users during their highest achievements within games, or Breakthrough Moments (BTMs), as MediaBrix is calling them.

This definition borrows liberally from the achievement 'moments' popularised by Kiip's founder Brian Wong back in April 2011.

These take advantages of the break in play an in-game achievement triggers, to provide a brand advertising message that is reinforced with a real world reward.

"BTMs are natural points in gaming where people are most receptive to brand messages," notes MediaBrix.

"Once a reward is redeemed, consumers reciprocate the brand's generosity by taking further action such as downloading a coupon or engaging with the brand in other meaningful ways. Rewards produces powerful emotional connections and creates lasting impressions for a brand."

It's the moment for moments

In addition to Rewards, MediaBrix has renamed and redesigned its other ad products.

This sees the SocialFlex brand-response advertising unit renamed as Flex, with a similar naming approach taken for Views, value exchange video ads, and scalable integration brand engagement unit Fusion.

"We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said MediaBrix CEO Ari Brandt

"With the upgrade to the platform, we already deliver more than 500 million Breakthrough Moments each month. We look forward to seeing this number grow exponentially to provide more options and opportunities to deliver these moments for the world's greatest brands."