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Social casino outfit Dragonplay embraces new genres with publishing initiative

Social casino outfit Dragonplay embraces new genres with publishing initiative
Despite sitting pretty in terms of success in the social casino genre with 1.5 million DAUs, Facebook and Android outfit Dragonplay wants more.

So the Israeli start up, which raised $14 million in VC funding in 2012, is now looking to work with thirdparties developers.

It's already signed up Korean-developed match-3 role-playing puzzler Gun N' Blade, which it hopes to roll out globally during the summer.

"We have a lot of operational experience that I don't think a lot of developers have," explains CEO Sharon Tal.

Rolling the dice

Of course, Dragonplay will continue to run its games such as Live Hold 'em Pro and Farm Casino.

Newly published games will be released under the label Dragonplay Casual.

"It's a way we can expand our revenue stream without increasing our internal headcount," Tal says.

"We're not experts in making these sort of games anyhow. We're offering our experience in terms of cross-promotion and monetisation."

It's also working on localising Gun N' Blade for western markets. The game will be soft-launched in various "small countries" for testing in the next couple of weeks.

"It will be a learning experience," Tal says of his plans for the Puzzle & Dragons-style game.

"We'll be cross-promoting with our players and tweaking it until we're happy to spend marketing money on wider user acquisition."

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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