How important Googles announcement will be that its new Google Play Game Services supports iOS as well as Android players for leaderboards and achievements remains to be seen.
But theres no doubting the corporate significance of the move.
If youre creating global mobile gaming services, you want as many people around the world playing them, and that means supporting as many different devices as possible.
Back to the future
Of course, when it comes to social gaming platforms, weve been through this sort of thing before.
Back in 2009 and 2010, there were plenty of open gaming services. The difference was that OpenFeint, Scoreloop and Plus+ were operated by thirdparty vendors.
Indeed, Apples announcement of Game Center in 2011 merely encouraged them to become more cross-platform i.e. making Android their lead platform instead of iOS.
Its really gratifying to see that what OpenFeint built and popularised four years ago is now the de facto featureset, notes Peter Relan, the companys original investor.
Its OpenFeints legacy that is playing out on mobile.
Its a message echoed by Volker Hirsch, who worked for Scoreloop, now part of BlackBerry.
Yay, Google now does what Scoreloop has been doing for 3-odd years. Glad they realised this, too, now! he tweeted.
A different ball game
That may be the case in terms of social features, but the commercial issue for those first penguins into mobile gaming platforms was they never generated any revenue.
Venture-funded, all three were eventually snapped up in big dollar deals, although being loss-making operations.
One of their problems was even to find a business model. Free for developers, OpenFeint and Scoreloop looked to sell platform-wide virtual currency and take a cut.
And this is exactly the way DeNA, which bought Plus+, and GREE, which bought OpenFeint, operate.
Both companies generating billions of dollars annually, but they built their scale in the Japanese feature phone market: a very different environment to the emerging US smartphone games market of 2010.
Where's my data?
When it comes to the current playing field, of course, neither Apple or Google need to generate direct revenue from their gaming services.
For them its all about the strengthening their platform.
Peter Relan thinks theres still an opportunity for an indie service provider of cross-platform social mobile gaming services, though.
Hes currently backing such an initiative, OpenKit.
Google and Apple are focusing on their services being tied into Google+ and Game Center (iTunes) IDs, he argues.
OpenKits mission from day one has been no lock-in. OpenKit will support all user IDs and you, the developer, not the platform holder owns the user data in your game.
And more generally, Relan doesnt think companies like Apple, Microsoft or Sony will follow Google's lead in becoming more open.
Googles in a unique position that Android is so pervasive it can go cross-platform without worrying about losing its vertical platform solution. No-one else has that leverage, he says.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
2 hours, 51 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
4 hours, 8 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024