Sponsored feature: AppLift's 5 steps for free-to-play mobile gaming success
It's a numbers game so count them well
You have to make a great game.
But, as many developers know, that's not sufficient in-and-of-itself.
You need to get people - a lot of people - to play your game, and that takes operational expertise.
Marketing money will help too, but you don't necessarily need to spends millions to build your player base to a level that will sustain a growing business.
But if money isn't crucial (of course, it helps), how do you gain expertise - without unsuccessfully launching a bunch of titles?
A simple way is to talk to the companies who help dozens of developers and publishers launch their free-to-play games.
It's distilled some of its best practises in a white paper entitled '5 Steps to Successfully Market your Free-To-Play Game.
It's free to download; all you need to do is register.
Place to excel
In terms of information, it covers App Store Marketing, noting general tips as well as the differences between Apple's App Store and the Google Play store for Android devices.
There are also four steps for marketing outside of the apps stores, covering how to pick traffic sources, the differences between CPM, CPC and CPI, the importance of 'Burst and Sustain campaigns', and tracking post-install events, amongst many others nuggets of advice.
Check it out here.