The industry is spending a lot of time and money on user acquisition, segmentation and retention.
Knowing your audience is said to be key to maximising lifetime value.
Certainly it makes logical sense, but supposing there was something with the potential to give you direct communication with your players.
That's the opportunity Appington argues it offers game developers.
Call to action
It's rolling out its VoiceOver management platform, which enables you to populate your game with voice prompts.
These can be used to tell players that they're running short of health or that there's a new discounted deal on in-game currency.
And according to early feedback with German developer raiX, which used it in FishFarm, it saw ARPU up 50 percent, ARPPU up 33 percent and the number of paying users up 14 percent.
Using the platform's A/B testing features, raiX focused on optimising the first time user experience to encourage the purchase of fish species and customisation items.
A friendly voice
The technology has also been tested in Bingo Bash, resulting in a 32 percent increase in day-one engagement.
"We believe strongly in the power of the voice," says Appington CEO Risto Haukioja.
"Without audio, apps cannot fulfill their maximum potential, but by optimising voice-overs, developers can create a powerful, dual-action experience that pulls users in for the long haul."
As part of its service, Appington helps developers in terms of scripting, hiring talent for the voice-overs and properly implementing audio.
It charges a monthly service fee that ranges based on variants such as monthly average users.
You can find out more about Appington via its website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
12 minutes ago
Get practical tips into key game development tools and methodologies at GameExpo Summit Dubai
News
27 minutes ago
PocketGamer.biz Podcast - DoubleDown Interactive’s Faith Price on lifecycle marketing tips to extend your app’s lifespan
News
1 hour, 49 minutes ago
Rovio's Angry Birds environmental campaign comes in to land on Earth Day
Feature
2 hours, 27 minutes ago
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
6 hours, 21 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |