The start-up provides a platform which developers can integrate into their Android games and which offers US players the chance to win cash through tournaments.
Already available in ten titles, the company has released some numbers to demonstrate the way it can boost retention and monetisation.
The lure of lucre
Working with Gnarly Games' and its GnarBike Trials title, adding Skillz immediately enabled a multiplayer mode; something the game previously lacked.
More significant, though, was the new revenue stream.
In the 37 US states where real-money gaming is allowed, players spend from $0.25 to enter real-money tournaments.
They can also participate in free tournaments and those based on Z, Skillz's in-game currency.
That's what players outside those 37 US states also get to play for.
For GnarBike Trials, integrating Skillz saw $5.16 in incremental revenue per paying player. This was on top of increased advertising revenue.
Back for more
It wasn't just about cash, though.
Conversion from players to paying players was boosted 11 percent, while the game experienced 27 percent better 7-day user retention; in part also encouraged by tournament-focused push notifications.
"The thing about the Skillz SDK is it's not just a extra little feature," commented Gnarly Games founder Robert Saxton.
"It's a polished multiplayer platform that adds a whole new section to your game that will keep users coming back again and again."
You can find out more about Skillz via its website.
